A few months ago Giorgio Armani wrote an open letter to one of the most relevant fashion newspapers, WWD Women’s Wear Daily, to point out that he finds immoral and unethical the way luxury (but unfortunately not only that) fashion industry has turned to: fast fashion. In this letter he lists some of the problems … More Luxury Fashion Brands aim to go Ethical
Every company that gains success in the west market sooner or later dreams about selling in the East and specifically in China. Compared to the past decades, positioning your brand in the Chinese market is easier as it’s plenty of Digital and Training agencies which help international companies to: understand the Chinese culture and how … More Selling in the East: what to know before launching your Brand in China
Since the COVID-19 started to spread through the entire planet, millions of people were forced to change their lifestyle with a specific and “simple” request from governments: STAY AT HOME. A lot of companies, especially in IT and Telecommunication industries, asked their employees to work from home as with the current technology we have it … More COVID-19 boosts the video conferencing services market
A couple of days ago, while I was watching a video on YouTube, my attention got caught on the right side of the screen. In the suggested videos to watch list there was one by Freedom in Thought: WHY I QUIT SOCIAL MEDIA FOR A YEAR AND WHAT I LEARNED. Since I’ve noticed that I’m quite … More What happens when you QUIT Social Media for 1 year?
In 1985 a British man wrote a book which has become a masterpiece in the communication and advertising history: Ogilvy on Advertising. Who is he? David Ogilvy, British, founder of the agency Ogilvy & Mather in 1948 and known as the “father of advertising”. Ogilvy on Advertising is his biography, a book full of advice, … More Advertising explained by David Ogilvy
Here we are! Summer, sunny and warm weather, holidays.. but are you fit enough? If the answer is no don’t panic, the web is full of companies ready to give you advice and sell you miracle products. Some of them are quite famous like fitvia or natural mojo but there’s plenty more. I noticed that this … More Effective Marketing of Pills&Drinks
How would you describe yourself as consumer? When you buy a product are you careful about the price, the quality… ? Or do you simply take the product from the shelf and put it in the basket ? Do you feel better buying a product of a very well known brand, maybe expensive, rather than … More How Brands Manipulate Your Mind
Does it sound familiar to be in situations like “Damn! I forgot to buy this product at the supermarket, now I have to go back!” or “I’ve completely forgotten Lara’s birthday party was this weekend”? Those things happen because most of us don’t use reminders, pretending to have a super brain. If we forget to buy … More Why should you adopt an Editorial Calendar?
It seems that we are surrounded by people who pretend to be the strategist of social media, don’t we? Nowadays if you want to be “cool” you MUST have a Facebook, Twitter, Instagram account and a YouTube channel, not to mention that you have to try every new social media launched on the market. But if … More The Masters of Social Media
In my previous post “How to plan a company event without freaking out!” (if you didn’t read it click here ;)) I wrote about the most important things that you should consider if you want or if you have to plan an event for your company. In this new post I would like to focus … More Do you know what does your audience expect?