Marketcase

Advertising explained by David Ogilvy

November 30, 2019

In 1985 a British man wrote a book which has become a masterpiece in the communication and advertising history: Ogilvy on Advertising. Who is he? David Ogilvy, British, founder of the agency Ogilvy & Mather in 1948 and known as the “father of advertising”. Ogilvy on Advertising is his biography, a book full of advice, … More Advertising explained by David Ogilvy

How Brands Manipulate Your Mind

July 21, 2018

How would you describe yourself as consumer? When you buy a product are you careful about the price, the quality… ? Or do you simply take the product from the shelf and put it in the basket ? Do you feel better buying a product of a very well known brand, maybe expensive, rather than … More How Brands Manipulate Your Mind